The results of the analysis with SPSS version 20.0 shows that the brand image variables have the greatest influence on customer loyalty.Partial hypothesis testing showed that each variable t value andservice quality, brand image, brand reputation is 0.3785, 4996 and 2.293> t tabel1.99444 and level of significance F table 2.74 and a significance level < 0. Meskipun terdapat rest area di sepanjang Tol Trans Jawa, bukan berarti kamu bisa menyepelekan persiapan road trip kamu, ya. Baca juga: Mengenal Jenis-Jenis Hotel untuk Lengkapi Kebutuhan Traveling. Respondents in this study were 72 customers who make purchases Enduro Oil at SPBU Coco Penggaron Semarang. fasilitas: SPBU, toilet, rumah makan, parkir, dan tempat ibadah. ![]() Data analysis techniques used in this research is multiple linear regression and partial hypothesis testing and simultaneous. ![]() The formulation of the problem in this research is how that should be filling manager of SPBU Coco Penggaron Semarang in order to increase customer loyalty Enduro oil products that it markets. Allegedly it was motivated by the low quality product that is marketed, brand image inferior to other products and brand reputation are low in the eyes of consumers. ![]() SPBU Coco Penggaron Semarang as a distributor of oil products produced by Pertamina Enduro experience problems where customer loyalty towards the lower oil products.
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